Have a Vision
Something that is often overlooked in content creation, is building a storyboard or a vision. It is almost too easy in this day and age to open up your cell phone, hit record, and stumble, change thoughts, ramble, or just completely shoot from the hip.
Something that has helped in our business is when we sit down with our clients in our initial meeting we want to know your end goal. What is your dreams, biggest visions, what is that one thing you are striving to achieve through the digital world?
From there we are going to help custom tailor a content itinerary to build the ramp that will lead you to those goals. When you start curating specific content, and are looking at the analytics, only then can you comfortable begin to predict your results.
Having a flow or a list of video content ideas, can really help guide the path to the ultimate goal. Building slowly and consistently beats out any “fast track” or “get rich quick” style of content creation.
We all know them, they are on our Facebook, Instagram, Twitter, the family / friend / colleague who posts 27 times per day, and it is all nonsense. Versus if you carefully curated a few posts per week, and over time let it scale with itself, then you are truly building an audience, adding value, and every post is walking you closer to achieving that vision.
When you are ready, we bring that to the next level, with professional videography, photography, and social media coaching to help ensure your work flow is going smoothly.