Content Builds.

The great pyramids of Egypt were not built in a day. This is an obvious quote, but it also lends to the idea that anything worth building takes time and consist, measured effort. You need to look at your social media, and your content channels in a similar fashion.

When we sit down with clients here at Pro Media, we often want to start with the big picture, where do you want to go? If you tell us you want to create an unstoppable machine, that builds and grows, that changes our marketing, filming, and editing strategy entirely, versus you just want to educate and inspire.

Granted, educating and inspiring often times out scales in the digital space, the reason we need to know your end goal is so that we can reverse engineer that vision and figure out the path to get there.

I often like to think of the pyramids, whoever was in charge obviously had this vision of a perfectly placed, timed, symmetrical, really a mathematic phenomenon that stumps historians to this day. But the workers likely didn’t understand the full vision, they started with just a blanket layer of sand. Then they had to figure out how to get the blocks cut and placed. After a layer of blocks, now they had to figure out how to get those huge stones weighing upwards of 5,000 pounds up in the air to build the second layer. Now multiply this, the great pyramid has 210 layers of rocks, going up 455 feet into the air!

Consistency, adaptation, being open minded, and focusing on that final goal is how tasks are achieved. Same thing with your content, we can curate, build, scale, and adapt to your ever changing needs and this is important to understand, as you are building your brand every single time you post something. It can be very difficult to keep your message consistent and flowing, we all know that person who goes on one twitter tirade, and their entire platform gets demolished.

Here at Pro Media, our job is to make you look good and help prevent a momentary lapse in judgement from letting your pyramid fall over and crumble. Even for the creator who is just getting started, take some time to think of your end goal, what is your master vision and slowly think of each individual building block that will get you there.